We asked ChatGPT 50 questions your shoppers ask. Rival A was mentioned in 10 of them. Your brand in 7.
Mentioned in ChatGPT answers
Questions that name no brand, e.g. “best … under $…”. Count = answers that mention the brand.
Your brand7 of 50
Rival A10 of 50
Rival B5 of 50
Rival C4 of 50
Rival D1 of 50
Head to head
When a shopper asks you vs…
You picked
Rival picked
No clear pick
Rival B
0 of 3
3 of 3
0 of 3
Rival C
0 of 3
3 of 3
0 of 3
Rival A
1 of 3
2 of 3
0 of 3
Rival E
1 of 3
1 of 3
1 of 3
Rival D
2 of 3
1 of 3
0 of 3
3 questions you lose
“Comfortable women's flats that aren't leather” — named Rival A, Rival C, not you
“Best slip-on sneakers for women” — named Rival B, Rival A, not you
“Men's slip-on sneakers that still look like regular shoes” — named Rival B, Rival A, not you
Who ChatGPT actually recommends
Brand
Recommended in
Rival A
10 of 50
Brand 1 not on your list
9 of 50
Brand 2 not on your list
8 of 50
Brand 4 not on your list
7 of 50
Brand 5 not on your list
7 of 50
Your brand
6 of 50
Sites ChatGPT cited most
Rival A's own sitecited in 9 answers
Brand 2's own sitecited in 8 answers
Brand 3's own sitecited in 8 answers
Your brand's own sitecited in 7 answers
Brand 1's own sitecited in 7 answers
Brand 5's own sitecited in 6 answers
The brand's own site was cited in 7 of 50 of these answers.
What we'd fix first
Win the "what should I buy for…" questionsTo verify
On "what should I buy for…" questions, your brand was mentioned in 2 of 15 answers and Rival A in 4. Likely lever: product pages and product data that state the facts these questions ask for (price, size, materials, use case), so AI can match you to them.
Make your own pages the sourceTo verify
ChatGPT cited Rival A's own site in 10 of 50 answers and yours in 7. Likely lever: product and collection pages that answer these questions directly, with complete product data AI can read.